Every year for our Fall Kick-Off at CCV, we like to go big. The Fall is one of those times of the year when we really feel like we can create momentum and capture it. This year, we kicked off a 10-week series entitled “HEROES”. The “HEROES” series is based on 10 heroes from the Bible and we featured one of them every week. I wanted to give you an inside look at the creative process that we went through with this series.
The visual inspiration and direction was inspired by the some of the visuals from the the new Marvel comic movie stuff. We wanted the art direction to take on a very straight forward, but also very, epic feel. One of the other things that helped to drive the visuals was a stock motion graphics piece from www.revostock.com. Since we don’t have a person on our staff that specializes in motion graphics, it was very convenient to take this stock footage and basically plug in our text and images and run with it. This is also a great example for churches who work on a shoestring budget and can’t afford to contract out a motion graphics person.
Here’s a look at the stock motion graphics piece:
Here’s a look at what we did with it for a teaser leading up to the series:
And one more look at one of the bumpers that is used a transition piece before the message:
We had to create our own filler content to go with the motion graphics piece for this project, and we ended up using original photography for the biblical characters. We created a 3-scene story board for “hero” and then set up a make shift studio with 2 strobe flashes and photographed hand-picked people as the biblical characters. We used the final composite scenes on all of our print materials, promotion elements and large-format applications.
Here’s what our make-shift studio looked like. The white section on the left is where I took the still photographs, the blue section is where the video guys shot some character-in-motion footage.
Here are 2 straight-out-of-the-camera photographs:
And here are 2 final composites: (Because of the pure rawness of the straight-out-of-the-camera photographs, we really wanted to bury the pictures into the background texture as much as possible.)
Another thing we really wanted to do with this series is create a high-impact visual experience from the moment you walk into the doors of the Auditorium. We accomplished that by applying an outdoor vinyl application to the windows at the entrance of the Auditorium. We also added a series of hanging vinyl banners inside our lobby area.
Here’s a close-up of the center banner – we wanted to go for that movie poster feel:
Our next high-impact moment was on the stage, and our Programming Team really hit this one out of the park!! All of the wood panels were hand-painted by volunteers and the Styrofoam letters were laser cut by a local vendor and also hand-painted. We also used projection elements on the left and right towers to highlight the character that was being featured in the message.
So there you have it. That’s and inside look at our latest series at CCV, HEROES.